618 CONSUMPTION REPORT:SEARCHES FOR”PREFABRICATED FOOD” SOARED BY 877%!THE TRILLION-DOLLAR MARKET IS BLESSED WITH PULP M

In the post-epidemic era, the rise of new consumption and new forms of business, as well as the accelerated integration of online and offline consumption scenarios, all indicate that the consumer market is facing further upgrades.

During June 18, Baidu and JD.com jointly released “Baidu X JD.com 618 Consumer Trend Insight Report”. According to the report, the "lazy" cooking generation born after 1995 has led to a boom in prefabricated food. Baidu Index shows that searches related to "prefabricated food" in 2022 will increase by 877% year-on-year.

According to data from JD.com 618, the turnover of pre-made dishes increased by 203% year-on-year, and the sales volume increased by 185% year-on-year. The turnover of "prefabricated food" among the post-1995 generation increased 95.8% year-on-year.

It is also confirmed in the "New Revolution in Family Kitchen -- 2022 Taobao Live Pre-made Dishes Report" released by Tmall.. Data shows that more and more consumers are unlocking new ways to gourmet food on the Internet.prefabricated food that do not require much time and effort have become a major choice for home cooking. The number of short videos about prefabricated food has increased by 5.5 times year-on-year.

According to the "2022 China Prefabricated food Industry Development Trend Research Report" released by iiMedia Research, the scale of China's prefabricated food market will be 345.9 billion yuan in 2021.It is expected to exceed 516.5 billion yuan in 2023, and will break through trillion yuan in 2026.

The demand for prefabricated food in China began with fast food outlets such as KFC and McDonald's, and later developed the processing and distribution industry of pure vegetables. Since 2000, it has expanded to meat, poultry and aquatic products, and semi-finished dishes have emerged. Until 2020, when the epidemic restricted the travel of residents, pre-made dishes became a new option, and C-end consumption rose rapidly.

With the prevalence of the "lazy economy" and the improvement of cold chain logistics, the prefabricated food industry may see an explosion in the demand for packaging.

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